Back to Projects

Olfactory VR installation

Scented VR Worlds for MyGeisha

A scent-driven virtual journey where users explore four perfume-inspired worlds through VR, storytelling and synchronized hardware triggers.

Client

MyGeisha

Collaboration

Creative VR

Year

2025

Duration

6 weeks

Scented VR Worlds for MyGeisha

Project Overview

TH X Innovation contributed to the myGeisha VR experience with Creative VR, developed for MyGeisha and presented at Shoptalk Europe 2025 in Barcelona.

The installation invited visitors to explore four virtual worlds inspired by signature MyGeisha perfumes, with scents delivered through a wearable device synced to user interactions.

See It In Action

Development Process

The experience was developed in Unity and integrated with a scent-emitting device. Specific VR events triggered the correct aroma in real time.

Custom and licensed 3D assets, environmental design and hand-crafted transitions helped shape the final interactive narrative across the four themed worlds.

Key Features

  • Four scent-linked immersive environments
  • Wearable scent device with 12 unique aromas
  • Realtime integration between Unity and hardware triggers
  • Environmental design across four themed worlds
  • Event-ready interaction flow

Results & Impact

The experience launched as a highlight at Shoptalk Europe 2025, with strong visitor engagement and feedback around its emotional impact.

The project points toward future uses of sensory VR in retail, gastronomy, training and brand storytelling.