Creative technology studio from Brașov, Romania
VR, Games & Interactive Software for Training, Entertainment & Real-World Experiences
TH X Innovation designs and develops immersive applications, games, installations and experimental tools across headsets, mobile devices, PCs and physical venues.
Clients & Collaborators
What We Build
Interactive software for training, entertainment and real-world experiences.
TH X Innovation designs and develops VR and AR applications, games, interactive installations and experimental tools.
From early prototype to deployment, we combine interaction design and real-time development across headsets, mobile devices, PCs and physical venues.
Each project starts with how people will use it: learning inside a headset, playing on a phone, collaborating in a shared virtual space or interacting with a physical installation.
Connected Capabilities
Different disciplines. One connected production process.
Real-time development, connected systems and experimental interfaces come together around the needs of each project.
TH X INNOVATION
Capabilities shaped around each experience.
Immersive Training & Simulation
AR & Branded Experiences
Games & Interactive Applications
Multiuser & Connected Systems
Interactive Installations
AI & Experimental Interfaces
Featured Projects
Portfolio pieces with presence, play and experimentation.
Selected work spans games, scented VR, musical collaboration, neurofeedback, cultural storytelling and interactive experiences for public venues.
Olfactory VR installation
Scented VR Worlds for MyGeisha
A multi-sensory VR experience built with Creative VR for MyGeisha, combining scent, storytelling and real-time interaction at Shoptalk Europe 2025.
Built with Creative VR for MyGeisha
Multiuser VR music creation
HarmonySpace
A cross-platform musical room in space where players customize avatars, compose together and perform on a virtual piano.
VR + EEG neurofeedback
Virtual Psych(o)Cave
A two-part VR and EEG installation where brain data shapes procedural objects, emotional textures and a collective visualization of participant creations.
Designed by NTX Architects. Powered by Th X Innovation & Neomorph Studio.
Cultural VR experience
TimeScape
An immersive VR journey through Brașov's history, architecture and composers, pairing virtual exhibitions with audio-guided storytelling and representative music.
Hybrid treasure-hunt game
Quest for the Hidden Gift
A handcrafted 3D adventure where virtual riddles unlock real-world clues, blending a Secret Santa story with physical discovery.
VR cycling experience
CycloQuest VR
A bicycle-powered VR system using Arduino and Bluetooth data to translate real pedaling into 360-degree exploration and race gameplay.
Studio Approach
A focused technical studio with direct involvement from concept to deployment.
TH X Innovation works closely with clients and production partners to turn interactive ideas into practical, polished experiences.
Strategy, prototyping, interaction design and development remain connected throughout production, keeping communication direct and the final result coherent.
Contact
Have an interactive project in mind?
Tell us what it needs to achieve, where it will be used and who it is for. We will help define the right combination of software and interaction.
Tell us what you want people to feel, learn or explore. We'll shape the technology around it.
Phone
+40 721 273 856